The Neurophysiology of Innovation
Posted on: October 17, 2014, by : K&A Webmaster

Originally posted on the 3Pillars Global blog for The Innovation Engine on October 17, 2014

On this week’s episode of “The Innovation Engine”, we take a look at the neurophysiology of innovation. We dive into the details about what’s really going on behind the scenes during the decision-making process and why we are often anything but rational, how that impacts the ways to influence change in any organization, and why habit and singular focus can be powerful tools for any business looking to improve overall performance.

Here are some of the highlights from this week’s discussion:

  • Dr. Kenagy shines a light on what research around the human brain and MRI’s have shown about how decisions are truly made, and the implications that has for affecting change within an organization.
  • We explore whether a conscious effort towards impacting beliefs rather than behaviors can really influence the way a company operates.
  • Dr. Kenagy shares real-world examples of companies who have experienced tangible outcomes as a result of enforcing some of the powerful neurophysiological functions such as purpose, progress, and the experience of success.
  • We talk about the benefit of establishing a clear purpose for a company as outlined by Charles Duhigg in the New York Times bestseller Habit.
  • Dr. Kenagy explains whether pushing authority and the ability to influence change down throughout a company really helps drive results.

Listen here 


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