We commonly hear that “implementing Best Practices” is one of the solutions for creating new value in healthcare. I recently came across a social media exchange describing research that shows: ‘it takes an average of 17 years for discoveries about best practices to become part of everyday clinical care.”
17 years?! Yes! It is a well-documented fact.
We don’t have time to wait for a generational change to put healthcare on a healthier track. Implementing “Best Practices” through costly top-down initiatives based on IT are not producing consistent, sustainable results. The prevailing “Make, Optimize, Sell” business model isn’t working. The data shows trying harder to implement Best Practices is not the solution – it’s too slow.
Since the Industrial Revolution, the “Make, Optimize, Sell” business model has been great at optimizing what organizations know how to do. The problem is 95% of established organizations fail at creating something completely new.
The successful 5%, companies like Apple under Steve Jobs, do something different – they are great at optimizing, but they also identify areas inside their company to “Sense, Respond and Adapt” to new opportunities and do what the rest can’t – create new value.
Adaptive Design has been 100% successful in developing new value inside hospitals, clinics and health systems. By utilizing the methods, skills & tools of Adaptive Design, a frontline unit or service line (the Learning Line), “senses, responds and adapts” to create the new best practices. The time frame to identifiable new value creation is very consistent – the average is about 3 months.
I know what you’re thinking. 17 years vs. 3 months. Not possible! But the data is clear, it’s not only possible, its low risk, high reward, predictable success. For example, in one large national health system, the clinics using Adaptive Design started to separate themselves from the non-Adaptive Design clinics at 3 months. Within one year, they had 122% improvement in Population Health compared to the rest of the system and the published results were proven sustainable for years.
Here’s are the keys to success:
- Recognize that “Make, Optimize, Sell” is great at optimizing what you know how to do.
- Know that “Sense, Respond, Adapt” is different. To be one of the innovative 5%, organizations need to create a “Sense, Respond, Adapt” capability – it’s a new way of thinking and doing.
- Understand it’s not a win/lose change. “Make, Optimize, Sell” is great for scaling what works, while “Sense, Respond, Adapt” is a great new value opportunity. It’s not either/or, its and.
Implementing someone else’s Best Practice isn’t bad, but the ability to create new best practices and continually improve them is the new value solution. That’s possible for any organization, especially in healthcare.
Does your organization “Sense, Respond and Adapt?”